In an article published in Communication Arts, Jonathan Hoefler suggests that one way to find typefaces that match is to look for fonts designed by the same person. To that end, I’ve combined two typefaces designed by John Downer for Emigre, Brother and Vendetta. The past year or two I’ve seen Brother all over the place. If you look at the uppercase T in both typefaces, there are some slight similarities to the ends of the arms. Now examine the uppercase E. You’ll notice the serifs on the horizontal strokes share a similar angle. The difference in the weights provides a nice contrast.
I’ve enjoyed Emigre’s typefaces since the early ’90s, when I was a young art director at an ad agency. While it’s true that some of the typefaces have aged better than others, it may surprise you to know that both of the typefaces above were designed in 1999.
Where to buy:
Something else cool:
Emigre magazine was published from the mid ’80s to the mid ’90s. It broke new ground in design and typography and showed off a lot of the typefaces in Emigre’s library.